SIMPLE SEO LESSON: WRITING AN EFFECTIVE SEO ARTICLE IN FOUR STEPS

     It is often said that content is king, so before doing SEO (search engine optimization), content is naturally what you should do better. Hence, making the article structure to become SEO-Friendly and strive for natural search results ranking is a very important topic. This article will teach you how to write an SEO-friendly article and also the way to write good content to make your SEO more effective in 4 steps.

Step 1: Content Value Affects Your SEO Article

    First of all, the thing you should pay attention to the most, is the user experience (User Experience). Remember that your articles are not written for search engines, but to bring article content/knowledge/information to readers.

    With the advancement of time and technology, the density of keywords is no longer the determining factor for search engines that determine the ranking of search results. That is to say, even if you increase the density of keywords in your content, it will not improve your ranking in search results.

    How to determine the value of your content depends on whether your article is useful or not, how much value/knowledge/information/impact it brings to readers. As far as Google's technology is concerned, you can't judge how much value an article brings to readers based on different data and criteria.

    Therefore, the content you write should focus on delivering value to readers, plus some SEO techniques and knowledge concepts, and achieving a balance between reading value and SEO, and your article will be considered to have high content value.

Step 2: Focusing on the choice of SEO keywords, and paying attention to the theme and context of the content

    If the content of the article you are going to do today is "Sony camera reviews", of course "Sony camera reviews" is a keyword you should consider when writing content. Always remember, before writing the topic keyword "Sony camera reviews", you have to ask yourself the question - what kind of content do people who search for this group of keywords want to see?

    The context is what your topic keyword brings up. For the keyword "Sony A7R3 reviews" in the above example, "Sony A7R3 waterproof function", "Sony A7R3 battery", "Sony A7R3 pixel", "Sony A7R3 function" ”, “Sony A7R3 weight”, etc. should be mentioned in the content of article.

Step 3:Focusing on the main theme of the content

    In short, this means that focus on writing content that relates to your keywords, not running off topic and writing something completely unrelated.

   For example, adding content such as the "Sony A7S3 release date", "Sony A7R4 will add new features" to the content of the "Sony A7R3 review" article that is completely unrelated to the content of the "Sony A7R3 review". Off topic searches can be very confusing to search engines, and affecting the ranking of the keyword "Sony A7R3". So, keep the content of the article consistent and don't stray from the topic of the article.

Step 4: Improving article readability and create an SEO-friendly article structure

    Article readability is very important because it does not only effectively increase the reader's dwell time, but also to make it easier for Google to understand the content of the article we write. If we want to make sure that the content of the article is formatted and organized, ensure the relevant content is grouped together, and that the article is organized and highly readable.

    This is a simple SEO friendly article structure. Add the <H1> tag to the main title, and add <H2> to the subtitle, which allows Google to quickly and clearly know the structure of your article, and know that your subtitle content and content reflect your main title and main keyword. 

    These four steps are the technique that most of the SEO Company will use today when they are writing their article for SEO purposes.